Reserve your .au Direct domain now!


  • Priority access as an existing domain holder ends 19 September 2022. 
  • Application fee of $35 includes 1 year registration. (if successful) 
  • Just email us to confirm and we can grab your eligible .au Direct domains for you.

Whats All This About?

Australia has introduced a new shorter domain, .au direct. eg. instead of  Existing and domain owners get first priority to register their domain in the new .au direct format. After the 19th of September all domains are open to the public (and resellers!) to register any available .au direct domain.


Wait I have questions?

Do I lose my old domain? 

Absolutely not! Your existing domains will still work fine for web and email.  The .au Direct domains are a new additional option. If you don't want you don't need to do anything.  However please keep in mind that after 19.09.22 your domain name in the .au direct version will become available for anyone else to register!

Am I guaranteed to get

Um mostly...  Most Artful clients will already have both the AND versions of their domains and so get instant access to the equivalent .au direct domain. Your current domains and the .au direct have to be an exact match to successfully register them.

So what if I DON'T have both AND versions?

Ok this can potentially be a bit crappy.  If two businesses apply for the same .au Direct domain before 19 Sept both businesses are eligible to register the .au direct version of the domain!  eg. one business has and the other has If this happens the $35 application fee is not refundable and both businesses just remain in the queue until one gives up and stops paying $35 a year! (Yes Artful agrees that this is a terrible rule by AuDA, but it is the rule!)

Should I get my .au Direct?

Artful strongly recommends registering all of your eligible .au Direct domains NOW, in the priority access window. The .au direct domains have been very popular already and are currently reasonably priced.  From the indications so far we think .au will become a business standard like

If you are interested in applying for your .au direct domain, send an email to This email address is being protected from spambots. You need JavaScript enabled to view it. listing all of the domain names you wish to apply for and we will start the process for you.  Or if you have any other questions just ask us!


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